Recent Meetings & Events

September Meeting 2017
On Monday, September 18th our guest speaker was Ellen Bartkowiak, from Ellen Coaching. Ellen presented Developing Your Personal Brand for Professional Growth. This session offered time to focus on personal branding, review the basic formula for creating our brand, and create a plan to implement it. We also used Ellen's "brand toolkit" to practice articulating our brand and make connections between our personal brand and our current employer and career plan..

Special thanks to our 2017-18 Program Partner Sponsor Big Shoes Network.

Summer Party 2017
On Tuesday, August 15th we enjoyed a fantastic time at our AAF Madison Annual Summer Party at Capital Brewery in Middleton. We also awarded Norm Lorenz with the 2017 Lois Weiland Excellence in Service Award. Read more about Norm and the award here. Thank you to our Presenting Sponsor American Family Insurance and our Partner Sponsor WMTV NBC15 and so many of you who joined us and had fun with our raffle.

Special thanks to the following prize contributors: Adams Outdoor Advertising, Aprilaire, Chick-fil-A, Hoot Communications, Isthmus Publishing, Kennedy Communications, Madison Mallards, Rippe Keane Marketing, Tent Show Troubadours, WCLO/WJVL Radio, WISC-TV, WMSN Fox 47 and WMTV NBC15.

June Meeting 2017
On Monday, June 19th our guest speaker was Sarah Klavas, from the Wisconsin Department of Tourism. Sarah presented a Wisconsin Success Story and shared the importance of tourism as an economic driver for Wisconsin and also shared the Summer Marketing Campaign.

Special thanks to our June Partner Sponsors Hoot Communications and Kennedy Communications and our 2016-17 Program Partner Sponsor Big Shoes Network.

May Networking Scavenger Hunt Meeting 2017
On Monday, May 22nd we hosted a Networking Scavenger Hunt. Our members and guests were armed with their "list" to seek out other business professionals, share and gather information with opportunities to win great prizes. We made new contacts and acquired leads and customers while making new friends at this unique event. We also honored our past AAF Madison Presidents, elected our 2017-18 Board of Directors and unveiled the Lois Weiland Excellence in Service Award.

Special thanks to our May Presenting Sponsor The Geo Group and our 2016-17 Program Partner Sponsor Big Shoes Network.

5th Annual AAF Madison Trivia Party presented by WMSN Fox 47

We had a fantastic night of Trivia on Thursday, April 27 at Wisconsin Brewing Company. Twenty-Five Teams competed for amazing prizes. Thanks to the cheer crews that came out as well for the event. If you missed the event, watch for this annual networking event next year so you don't miss the fun. Rounds consisted of Advertising, Pop Culture and Wisconsin questions.

Thank you to the following companies for contributing great prizes: iHeart Media Madison, Westwood One, Mid-West Family Broadcasting, WMSN Fox47, WI Brewing Co., WISC TV, Big Ten Network, WCLO & WJVL Radio, Kennedy Communications, WMTV NBC15, The Digital Ring and  vomFASS State Street.

April Meeting 2017
On Monday, April 24th our guest speaker was Micholyn Fajen from PCG Marketing. Micholyn presented SEO: The Changing Tide. Micholyn shared how SEO delivers data-driven evidence for our marketing and advertising promises in a time when the demand to measure everything continues to grow fiercely strong. We took a look at many performance indicators and how to make changes to improve our SEO results. We also reviewed social media engagement and how it effects SEO.

Special thanks to our April Presenting Sponsor LocalX Marketing and our 2016-17 Program Partner Sponsor Big Shoes Network.

March Meeting 2017
On Monday, March 20th our guest speakers were
Paula Weisenbeck & Adam Craw from Carmichael Lynch presenting A Brand Built on Love: How Subaru has connected beyond products to create a true emotional bond with people. Paula and Adam shared their strategies on creating successful campaigns for some of their most prestigious clients. We explored the strategy behind Subaru's "Love" Campaign to show how they achieved their client's unique communication goals. They also discussed the strategy and communication goals of the Subaru "Bucket List" TV spot that won a National ADDY and their recent National Parks Campaign that also won a Gold ADDY and a Cannes Lion.

Special thanks to our March Presenting Sponsor Carmichael Lynch and our 2016-17 Program Partner Sponsor Big Shoes Network.

American Advertising Awards
The AAA Show was held at Union South-Varsity Hall on Saturday, February 25, 2017. Thank you to those of you that entered the American Advertising Awards this year and congratulations to our winners! We hope you enjoyed connecting with friends and colleagues who are leaders in advertising, viewing the amazing work on display and watching the show production from WISC-TV showcasing creative excellence. Check out more details from the event here: 2017 AAA Show.

Networking with AAF Madison & Friends
On Thursday, January 26th we enjoyed an evening of casual networking fun at The Great Dane Hilldale. It was great to catch up with like-minded professionals in the Madison area and make some new contacts.

January Research Media Panel
On Monday, January 9th we held a Research Media Panel with experts from comScore, Nielsen and Geopath. Panel representatives (Nancy Beall-comScore, Scott Fiaschett-Geopath & Kelly Abcarian-Nielsen) educated us on the services that their companies provide and presented their methodology for measuring media in the Madison DMA. This was also a special meeting as Andy Wallman was announced as the 2017 Silver Medal Award Recipient. To read more about Andy and the SMA Reception, click here: Silver Medal Award. Check out photos from the event on our fb page, click here:
January Meeting Photos

Special thanks to our January Presenting Sponsor NCC Media, January Program Sponsors OOHA Wilkins & Kennedy Communications and our 2016-17 Program Partner Sponsor
Big Shoes Network.

Annual Joint Holiday Networking Party

On Thursday, December 8th, Ad 2 Madison hosted the Annual Joint Holiday Networking Party at The Rigby Pub & Grill. We enjoyed appetizers, drink specials, raffle prizes and great holiday cheer with friends and colleagues. Participating organizations included: AAF Madison, Ad2 Madison, AMA and AIGA.

November Meeting 2016
On Monday, November 21st our guest speaker was Erica Hanna from Puke Rainbows. Erica presented How to Maximize Content Production & Avoid Wasting Time. Check out Erica's blog including videos: Maximizing Video Content. We learned: How video content intersects with social media, inbound marketing & PR, reviewed examples from pros who are doing it right and tips from professionals to help maximize your content. Erica is a six time Emmy-award winning "Preditor" (Producer/Shooter/Director/Writer/Editor), Speaker, and Content Strategist. After spending 9 years in the creative department at WCCO-TV, she was brought on board at at the Director of Digital where she helped quadruple website traffic in just 10 months. Now...her company, Puke Rainbows ( specializes  in leading workshops for businesses looking to "up" their video game, consults with organizations needing guidance for content teams and structure, and handles high end video production spanning from commercial work to social microcontent.

Special thanks to our November Program Sponsor Isthmus and our 2016-17 Program Partner Sponsor Big Shoes Network.

Second Harvest Foodbank Volunteer Event 

On Wednesday, November 2nd AAF Madison and friends volunteered at Second Harvest Foodbank. Volunteers are absolutely vital to the efforts of Second Harvest Foodbank to end hunger in southwestern Wisconsin and we appreciate all of the volunteers who helped make this a successful event. Afterwards, we went to Waypont Public House for dinner, drinks and great conversation.

October Meeting 2016
On Monday, October 17th our guest speaker was Bob Farnsworth from Hummingbird Productions. Bob presented The Future is FUSIC. Farnsworth and his team at Hummingbird Productions have recently developed the concept of “FUSIC” (the fusion of film and music), a natural extension of his musical background. With a message largely based on his 2014 TEDx Talk, he now travels nationwide, spreading the news with his presentation. We learned; the psychology behind our perceptions of sound and music in commercials, examples of how much more successful a commercial can be when Audio and Video are on the same page from the beginning of production, the future of consumer consumption of advertisements and media; what's going to sell and not going to sell. Hummingbird has composed or arranged literally thousands of commercials including such well known ad songs as “Always Coca-Cola”, Wrigley’s “Double Your Refreshment” and "I Wish I Were an Oscar Meyer Wiener". With numerous Clio awards, including the Clio Hall of Fame “Budweiser Frogs”, their composers have also written original music for virtually every type of music venue. This is also a special meeting as our Foundation Trustees will presented checks to the 2016 Scholarship Recipients.

Special thanks to our October Program Sponsor What Big Brands Know and our 2016-17 Program Partner Sponsor Big Shoes Network.