2017-18 Board of Directors

Becki Noel - President & Service Award Chair
WMTV
615 Forward Drive
Madison, WI 53711
Phone: 608-443-0214
Email: bnoel@nbc15.com

Becki is the General Sales Manager at WMTV NBC 15. She has been with NBC 15 since 2003 and loves the fast paced world of Television and Internet advertising. She works with local and regional businesses of all sizes and enjoys coming up with ideas to help them grow. Becki has been in the Madison area for her entire live, except for the 4 crazy years as a student at UW LaCrosse, where she graduated with a degree in Communications.

Emily Shea - Vice President & Programs Chair
Stephan & Brady 
1850 Hoffman Street
Madison, WI  53704
Phone: 608-241-4141 x 245
Email: eshea@stephanbrady.com

Emily has been with Stephan & Brady since 2007, where she guides creative teams in the development of strategically driven, results-oriented solutions for a wide range of B2B and B2C clients, including those in the food, hospitality and financial sectors. Having come up as a copywriter, she is thankful to have had to the opportunity to work with and learn from some of the area’s leading talent. Emily has volunteered her time on the Board of Directors of the local Girl Scout council and is currently an active volunteer at St. Dennis School. In her spare time, she enjoys cooking, live music, spending time with family and being a baseball/soccer/basketball/football/whatever-sport-is-in-season mom.

Erin Horswill - Secretary/Treasurer
WISC-TV
7025 Raymond Road
Madison, WI 53719
Phone: 608-277-5124
Email: ehorswill@wisctv.com

Erin is an Account Executive with Morgan Murphy Media. Erin’s advocacy for responsible and responsive advertising makes her a passionate member of the Madison advertising community. Make sure you share your thoughts about AAF Madison with her. She’s on a mission to continue AAF Madison’s legacy of rewarding education, networking and professional development. She’s also game for discussions about baking, musical theater, puppy training, comedy podcasts and a real housewife of any city.


Kristin Kupres- Past President & Silver Medal Award Chair

Kennedy Communications 
9 Odana Court #200
Madison, WI 53719
Phone: 608-288-9000
Email: kkupres@kennedyc.com

Kristin would describe herself as detailed, interested and involved. As an account executive at Kennedy Communications, Kristin is known for her organization skills as well as her ability to connect with her clients. When she isn’t knee deep in spreadsheets, Kristin is playing volleyball or volunteering her time to organizations such as United Way and the American Advertising Federation. She could not have picked a better match for herself as a communication arts grad from the University of Wisconsin – Madison because that’s where her expertise lies.

Shar Hermanson - Networking Events Co-Chair
WCLO/WJVL Radio
PO Box 5001
Janesville, WI 53547
Phone: 608- 755-8327
Email: sharonhermanson@gmail.com

Shar chose Advertising and Marketing for her career, and her life was changed forever. Just consider a trip to the Brewers as a small example, radio station promotional trucks parked outside, Utzinger’s Sausage in the parking lot, Wisconsin State Journal sales booth inside the door, games sponsored by Potawatomi, and not to mention all the moving billboards. A drive down any stretch of road has become an idea factory for any number of clients. This is the life of a media representative. Shar will never watch TV for the program, listen to the radio for the music or read a newspaper for an article. It’s all about the advertising for her. Shar's journey started in April 1997 at The Jotter and has progressed forward to her current position as the Sales Manager of WCLO and WJVL radio in Janesville. There have been other stops in her journey with digital advertising sales, newspaper sales, and billboard. Radio is where it is at for Shar. She loves the promotions, the people, the community, and the excitement that radio brings. Her family includes her husband, a Safety Manager at Stoughton Trailer and two amazing daughters. Together they enjoy camping, biking and being a true Wisconsin Family they love the Packers, Badgers, Bucks, Brewers, and even the local school teams. She is excited to be serving on the AAF board of directors this year. Shar believes it is an important organization that has added depth to her marketing career. She encourages you to join AAF Madison. There are great networking opportunities, and you will learn more than you expected. Let’s get excited about the field of Marketing and Advertising all over again.

Chad Hopper - Sponsorship/Fundraising Chair
Red Card Media/Isthmus Publishing 
100 State Street #301
Madison, WI 53703
Phone: 608-251-5627
Email: hopper@isthmus.com

Chad has been with Isthmus Publishing for nearly 15 years (with a "sabbatical" in retail sales management for one year somewhere in there), serving as account executive, sales supervisor, inside sales supervisor, and advertising manager. Prior to Isthmus, he sold advertising for small, weekly newspapers in area suburbs including Stoughton, Oregon, Fitchburg, Verona, Sun Prairie, Cottage Grove, Deerfield, and Cambridge. After one year in the Civil Engineering program at Michigan Technological University, Chad graduated from UW-Eau Claire with a double major in Journalism/Advertising and Political Science. Originally from Stoughton, he's back living there with wife, Jennifer (a reading specialist at Sand Hill Elementary School), two super intelligent and fantastically headstrong daughters, and a Black Lab. In limited free time, Chad enjoys mountain biking, trout fishing, running, hiking, the Porcupine Mountains Wilderness State Park, Lake Superior, and IPAs.

Jeffrey Jensen - Community Outreach Co-Chair
Great Lakes Higher Education Guaranty Corporation
2501 International Lane
Madison, WI 53704
Phone: 608-240-1226
Email: jjensen@glhec.org

Jeffrey currently creates materials in support of Great Lakes’ philanthropic initiatives. Prior to joining Great Lakes, Jeffrey worked at agencies across the country on clients such as DuPont, U.S. Cellular, Miller Brewing, and Del Monte Foods. Outside of work, Jeffrey enjoys playing hockey year round and can also be found playing tennis in the summer and snowboarding in the winter.

Megan Leick - Community Outreach Co-Chair
Aprilaire, Division of Research Products Corporation
1015 East Washington Avenue
Madison, WI 53703
Phone: 608-310-6167
Email: megan.leick@aprilaire.com


Megan has been with Research Products in various roles for over 12 years.  Megan’s current role in Marketing Communications gives her a chance to flex her multi-tasking muscles, as she wears many “hats” within the company.  A few of the more interesting “hats” she wears include being one of the first members of the Research Products Green Team and MPower Business Champions, in which Research Products makes a commitment with other businesses to reduce environmental impacts.  Megan is also an active fundraiser committee member, as well as a member on the operational efficiency team.  On a typical day, Megan wears a more conventional marketing hat, working with literature development (both digital and hard copy), website management, social media, project and data management and, of course, other tasks as assigned.  Megan is also very passionate about volunteering and giving back to the community whether it’s with Junior Achievement, St. Vincent de Paul, AAF or at her children’s elementary school.  In Megan’s free time, she enjoys being outside, cheering on her two children in sports, listening to live music, biking, hiking, swimming, canoeing or camping with the family.

Kelly Meyer - Communications Chair
The Digital Ring
8401 Excelsior Drive #104
Madison, WI 53717
Phone: 608-836-7464
Email: kelnmeyer@gmail.com

Kelly specializes in advertising operations at The Digital Ring. She's a former Ad 2 Madison Member. She studied at the University of Wisconsin-Oshkosh and received a degree in Journalism (emphasis in Advertising) and Spanish.

Melissa Meyer - Membership Co-Chair
The Cap Times
1901 Fish Hatchery Road
Madison, WI 53713
Phone: 608-345-5432
Email: memeyer@madison.com

Melissa is an account executive at Amplified Digital, the ad agency arm of Capital Newspapers and Madison.com. 20+ years in media sales, marketing strategy, and media buying fuel Melissa’s passion for great campaigns that help her clients move the needle. When she isn’t optimizing long-tail keywords and managing content, Melissa can be found chauffeuring her 2 teenagers, supporting local craft breweries (not at the same time), or catching a live music show.

Maria Morris - Networking Events Co-Chair
American Family Insurance
6000 American Parkway
Madison, WI 53783
Phone: 800-692-6326 ext. 38952
Email: mmorris1@amfam.com

Maria is the Marketing Operations Manager at American Family Insurance, where she describes her role as “the hub and the heart” of marketing - managing planning, processes, reporting, and employee engagement across the marketing team. Maria’s career began at a local TV station in Madison as a Traffic Assistant fresh out of UW-Madison and took her from TV to print to an IT consulting firm to the world of insurance.  In her time at AmFam, Maria has also worked in media and integrated campaign management, leading some of the company’s largest campaigns including two successful Super Bowls. Outside of office hours, Maria also works as a stylist and a marketing/social media consultant to local small businesses. She loves spending time with her husband, Nick, 4 children (+ a dog!), and loves trying new events and places around Madison.  


Allison Pendergast - American Advertising Awards Co-Chair

Kennedy Communications
9 Odana Court #200
Madison, WI  53719
Phone: 608-288-9000
Email: apendergast@kennedyc.com

Allison spent many years moving around the Midwest and is happy to finally be settled in Madison, working as an Account Executive at Kennedy Communications. Prior to that, she was the Marketing Coordinator at an electric cooperative and an Account Executive at NBC15. Outside of work Allison can usually be found in a movie theater, exploring State Street or cheering on her boyfriend at Ultimate Frisbee games..

Ashley Taylor - Membership Co-Chair
WMTV
615 Forward Drive
Madison, WI 53711
Phone: 608-443-0217
Email: ataylor@nbc15.com

Ashley is a Wisconsin native and has been with NBC15 since 2009, which makes her a Senior Media Sales rep before age 30!  She works with a range of local businesses and regional ad agencies to help develop effective marketing strategies with broadcast television and/or in the digital space. Se loves the fast-paced nature of the business and helping businesses reach their own goals, but mostly loves the relationships she has fostered with clients over the years. Working with great people makes the tough aspects of her job SO worth it!  Ashley became an official soccer mom in 2015 and can be found (loudly) cheering on her pre-school-aged daughter at her games on the weekends, chasing said daughter in and around the Capitol during the crowded Dane Co. Farmer’s Market or Concerts on the Square, climbing in the play equipment with her at the park, Pump It Up, or any other play place that allows that or participating in fun-runs and sampling local brews whenever she can.

Brian Unitan - Hospitality Chair
Adams Outdoor Advertising
102 East Badger Road
Madison, WI 53713
Phone: 608- 443-4285
Email: bunitan@adamsoutdoor.com

Brian is a Senior Account Executive at Adams Outdoor Advertising. He has been active in the Madison media community for over 15 years, gaining extensive marketing and account management experience. Brian’s charismatic personality has enabled him to establish a strong network of contacts in both small and large businesses, and has proved very successful in delivering strong and sustained results. Brian lives in Stoughton with his wife of 16 years, their two children, and their Golden Doodle, Tucker.

Jessica Witt - American Advertising Awards Co-Chair
Smith & Gesteland, LLP
8383 Greenway Blvd
Middleton, WI 53562
Phone: 608-5836-7500
Email: jessimwitt@gmail.com

Jessica is the Marketing Specialist at Smith & Gesteland. She has been active in the Madison marketing community for the past 8 years. She graduated from the University of Wisconsin- Eau Claire with a degree in Mass Communications-Public Relations. Besides doing the marketing for Smith & Gesteland Jessica freelances and works with small businesses to put together social media plans. When not working, you can find her cheering on the Badgers, going to concerts and enjoying the different festivals in Madison.

Belinda Yunek - Education Chair
Rippe Keane Marketing
5950 Seminole Center Court #220
Madison, WI 53711
Phone: 608-277-9097
Email: belinda@rippekeane.com

Belinda is an Art Director at Rippe Keane Marketing. She has been there for 5 years as the go-to gal for print and web design. After graduating from UW-Eau Claire, Belinda set roots in Madison 15 years ago and doesn’t see herself leaving anytime soon. When not at work, her and her family get up north to their cabin as much as they can, taking full advantage of the Wisco seasons of boating, fishing, hiking and snowmobiling.

Coley Lipp - Ad2 Madison Liaison Chair
UW E-Business Consortium
1513 University Avenue
Madison, WI 53706
Email: nlipp23@gmail.com


Coley Lipp is the Marketing and Communications Specialist at the University of Wisconsin–Madison E-Business Consortium.  Coley's experience includes digital marketing, technical writing and editing, and project management. Prior to joining the UWEBC, Coley served as a marketing coordinator for an architectural and engineering firm providing marketing and business development services. As an alumna of the University of Wisconsin - Madison, she is a proud Badger fan and can be found cheering on her beloved team in all UW sports. In her spare time she can also be found participating in Ad 2 Madison and AAF events as well as spending time relaxing at her family's cabin.


Sharon Pertzborn-Jensen - Executive Director
Jensen Management Solutions

9929 Carter Road
Mazomanie, WI 53560
Phone: 608-206-4801
Emailinfo@aafmadison.org

Sharon is the owner of Jensen Management Solutions supporting organizations with a wide array of diverse services and support. Sharon is a detail oriented leader with strengths in organization efficiency, communications, website management and bookkeeping. Sharon enjoys her quiet country setting home with her husband, two sons, yellow lab and teddy puppy. Together they enjoy their little piece of happiness in the woods with beautiful night skies.