Demystifying Content Marketing

Join us on Monday, November 20th at Alliant Energy Center as our guest speaker Mike Pilarz, LinkedIn, presents Demystifying Content Marketing.

Content marketing is at a crossroads. While the majority of marketers have adopted the practice, most of us are still struggling to demonstrate its effectiveness. It's time to revisit our approach.

You'll learn:
• The top mistakes content marketers are making, and how to avoid those pitfalls
• A framework for creating valuable content
• Why a sound distribution strategy is critical for building an audience
• How to measure and optimize the effectiveness of your program .

November 2017 Meeting Registration
Register by November 15th/Guests $35 (late fees apply after this date)
10 Pack of Tickets $250 - Contact

Buffet lunch at 11:30 am. (click here for menu). Presentation starts at noon and we will wrap up by 1:00 pm.

A bit more about Mike...
Mike Pilarz is a Content Marketing Evangelist at LinkedIn, where he counsels marketers at leading brands on how to build effective content marketing programs. Previously, he served as VP/Director at Zócalo Group, Omincom’s leading social and digital marketing agency. There, he helped lead business development in the B2B sector and designed social and content marketing programs for leading brands such as Dell and VMware. His work received the Killer Content Award from Demand Gen Report.

Second Harvest & Waypoint Public House

On Wednesday, November 1st AAF Madison invites you to volunteer with us at Second Harvest Foodbank. We will be meeting at their facility and volunteering from 5 to 7 p.m. Afterwards, we plan to go to Waypoint Public House (320 W. Broadway, Monona) for networking, apps/dinner and drinks (on your own tab). We welcome your co-workers/friends to join us. We can comfortably have 20 volunteers.

Please register with this link: Second Harvest Registration November 2017.

To read more about this event, including important details (required photo release form for new volunteers, warehouse rules, directions/parking and instructions on arrival), click here.


The Madison Advertising Federation Foundation would like to thank the applicants for the 2017 Scholarship and congratulate this year's winners:

Arianna Gonzalez - Madison College - Graphic Design
Carly Schesel - The University of Wisconsin-Madison - Journalism & Political Science
Amanda Conder - Edgewood College - Communications
Jacob Bawolek - The University of Wisconsin-Madison - Marketing
Mariah Martin - The University of Wisconsin-Madison - Life Sciences Communication
Angelique Camp - Madison College - Marketing

Learn more about the foundation by clicking here: Madison Advertising Federation Foundation